I recent wrote a post that appeared on Cleriti.com, and was syndicated to HubSpot.com, titled: “What is Anonymous Personalization and Why Does it Matter.”
Anonymous personalization sounds like a contradiction in terms, especially for marketers. One of a good content marketer’s goals is to get to know visitors and prospects — the more we know, the more accurately we can determine how we can best help solve a problem or fill a need.
But, through the magic of technology, we can personalize some content to fit individual visitors, even before the visitor fills out a contact form.
Anonymous personalization is a new concept, but it’s extremely valuable — for both marketers and consumers. For more information, check out my original post here.