Guest Post, The Technical Side

What is Anonymous Personalization and Why Does it Matter?: Post on HubSpot.com

I recent wrote a post that appeared on Cleriti.com, and was syndicated to HubSpot.com, titled: “What is Anonymous Personalization and Why Does it Matter.”

Anonymous personalization sounds like a contradiction in terms, especially for marketers. One of a good content marketer’s goals is to get to know visitors and prospects — the more we know, the more accurately we can determine how we can best help solve a problem or fill a need.

But, through the magic of technology, we can personalize some content to fit individual visitors, even before the visitor fills out a contact form.

Anonymous personalization is a new concept, but it’s extremely valuable — for both marketers and consumers. For more information, check out my original post here. 

 

Background for Featured Image courtesy of Daniel Zedda and used under Creative Commons Non-Commercial and ShareAlike licenses. The image has been altered.

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