I transform digital content into qualified audiences.
It can be difficult to cut through that noise to demonstrate the unique value your product and company provide.
I can help.
I’m a digital marketer and content strategist with over ten years of experience digitally packaging content to grow qualified audiences eager to become customers.
Currently an in-house marketer, I have agency and non-profit healthcare marketing experience. With a background in digital marketing, I focus on data-driven insights to fine-tune future strategy and maximize results.
Marketing Strategist &
I have a Master of Arts in Rhetoric and Composition, which focuses on how to communicate in a persuasive and compelling way.
Since 2018, I’ve been the Senior Manager of Digital Content Strategy at the American Medical Association (AMA), where I manage a team of four marketers. The AMA is a household name and national brand that promotes the art and science of medicine while advocating for physicians’ and patients’ needs. The AMA has been incredibly active during the COVID-19 pandemic.
Before joining the AMA, I worked as a Marketing Manager at Emmi, a Chicago SaaS company that develops digital patient engagement solutions for health systems and other care settings. Emmi was acquired in 2017 by Wolters Kluwer Health.
- American Medical Association — Sr. Marketing Manager
- Wolters Kluwer Health — Marketing and Communications Manager
- Cleriti - Inbound Marketing Manager
- 2021 AVA Awards Platinum: Digital Marketing Campaign “AMA Physicians’ Powerful Advocate and Trusted Voice” (Contributor)
- 2021 AVA Awards Gold: Podcast Series “AMA COVID-19 Update Podcast Series”
- 2019 Content Marketing Award Finalist: Association Publication “Moving Medicine Magazine”
- Ball State University — Masters of Arts, English Rhetoric and Composition
- Indiana Wesleyan University — Bachelors of Arts, English and Writing
I transform digital content into qualified audiences
My time at the AMA and Wolters Kluwer has given me a deep understanding of the challenges physicians and providers face. I leverage my understanding of their needs to package content with added value and grow qualified digital audiences.
If great content is published in a forest, does it make a sound? Building strong core content is key — but you won't see results until it's packaged and distributed on the channels your audience use daily.
The goal of a good top-of-funnel strategy? Build an audience eager to consume your content as part of their daily media habits — to push that audience to understand your value.
What's the difference between a playlist and a customer-generating content marketing machine? Adding extra value on top of core content is a key way to encourage customers to consume more content and travel down your marketing funnel.
Want to know more?
Over a decade of digital marketing experience can be hard to put into bullet points. Check out my full resume or look at my portfolio for a deeper dive into my work experience.
Cool ideas. What do they actually look like in action?
Sometimes a picture really is worth a thousand words. Browse my portfolio for examples of the digital marketing campaigns and content strategies I’ve implemented.
I oversee strategy and operations for the AMA’s flagship newsletter brand, Morning Rounds. Across three brands, Morning Rounds is delivered 6 days a week to over 330K member-eligible subscribers. During my time at the AMA, I doubled ad share revenue to over $1.5MM/year. This year, I launched a rebranding campaign that allows us to grow our subscription base — and, in turn, our incoming revenue.
Want to know more?
I'm always down to grab virtual coffee or meet in the Chicagoland area to talk about all things content strategy, marketing, lead generation, and podcasting.