I transform digital content into audiences.
Hi, I’m Aly Schweigert, a creative, data-obsessed marketer who turns content into qualified audiences and measurable growth.
With 14+ years of experience in healthcare, tech, and mission-driven brands, I build content strategy programs that grow and convert — from scaling YouTube subscribers +800% in three years to growing a high-six-figure newsletter brand.
I lead with strategy, test relentlessly, and I don’t launch anything I can’t measure.
Curious? Let’s connect!
– Aly
Experience
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Director, Channel Programming Strategy
American Medical Association
At the AMA, I connect the right message to the right audience — growing YouTube subscribers by 830% in three years, building a daily 220K+ subscriber newsletter that drives high six figures in revenue, and launching 10 podcast series with nearly 2M downloads. My team and I make sure physicians and healthcare leaders get the content they want, where they want it.Now -
2018 -
Marketing Communications Manager
Wolters Kluwer Health | Emmi Solutions
At Emmi (Acquired by Wolters Kluwer Health in 2016), I supported product marketing, brand positioning, and thought leadership for digital patient engagement solutions. I launched targeted content campaigns that generated 50+ qualified B2C leads in a niche market, built automated email programs with lead scoring, and exceeded annual digital lead generation goals by 9%.2015 -
Content Strategy Marketing Manager
Cleriti
As a lead strategist and account executive at Cleriti, I guided healthcare clients in generating leads and building brand engagement through content-driven digital campaigns. I managed a 3-person content team and delivered KPI-driven recommendations to optimize blogs, whitepapers, webinars, and podcasts.2014 -
Assistant Writing Center Director
Ball State University2013 -
Independent Marketing Consultant
Muncie, IN
As a marketing consultant for local small businesses, I developed various marketing materials, including SEO-rich website copy and digital ads.2010 -
2012
Education
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Master of Arts, English — Rhetoric and Composition
Ball State University
My concentrated focus on rhetoric and writing gave me a deep understanding of how audiences think, what motivates them, and how to craft engaging content that best compels them to action. During my time at Ball State, I learned to combine storytelling, structure, and relevance to create messages that resonate and drive results.2014 -
Bachelor of Arts, English and Writing
Indiana Wesleyan University2010
Want to know more?
Over a decade of content strategy and digital marketing experience is hard to put into bullet points. Check out my full resume or look at my portfolio for a deeper dive into my work experience.
What does it look like?
Sometimes a picture really is worth a thousand words. Browse my portfolio below for examples of my work.
When I was handed the keys to the AMA YouTube channel in 2021, it was largely used as a video archive with low engagement across the board. I redefined our approach, shifting from passive video storage to new video creation and a focus on strategic search optimization. We treated YouTube like the second-largest search engine that it is, revamping titles, thumbnails, and structure. I also developed a compelling Shorts strategy, slicing long-form content into bite-sized “snacks” to drive discovery and boost retention.
This “bite, snack, meal” model helped grow our organic views, increase average watch time %, and drive more users to the AMA’s website. Through this intentional, user-focused content packaging, we grew subscribers from 28K to 260K (+830%) in three years and increased organic views from 630K to 1.4MM.
Audiences want content that matches their interests — and they’re usually quite happy to tell us what those are. To make it easy for our potential members to tell us what they want, we launched 19 topic-specific, RSS-fed newsletters in one year, allowing users to self-select. Beforehand, users could only subscribe to a “catch all/grab bag” email of any and all AMA content based on internally-chosen topics.
This new, user-lead approach helps us segment audiences, scale list growth, and deliver more relevant conversion offers based on topic interest. Upfront automation work means a majority of our packaging effort is stable at launch with no heavy weekly production lifts or reviews needed. These newsletters create a steady drumbeat of weekly content that our audience has told us they are eager to consume — and allows us to target them with compelling, tailored calls to action to our +60% addressable audience.
AMA Morning Rounds® is more than a daily newsletter — it’s a strategic content engine and revenue driver. I led the evolution of AMA Morning Rounds® by segmenting audiences, bundling content by type, and launching two new branded editions under the Morning Rounds umbrella. Now delivering 27 sends per month, the daily newsletters balance timely healthcare news summaries with hand-curated AMA content. In addition to being a revenue source, AMA Morning Rounds® pulls double duty, serving as a member engagement and acquisition vehicle.
With 1 in 3 Americans tuning in weekly, our brand research confirmed that audio is a format our physicians enjoy. To meet that demand, I built the AMA’s podcast strategy from scratch, launching 11 channels and reaching 2M+ downloads since 2018. I collaborated across teams to develop content, integrate podcast embeds across the AMA’s website, and launch an automated audio reader that transforms website articles into on-site listening — bringing news and updates to our audience wherever and however they prefer to engage. This rolls up to a larger Create Once, Publish Everywhere strategy that ensures content is reformatted for multiple channels.
Recognition
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YouTube Silver Creator Award for AMA Update (Contributor)
YouTube2025 -
Platinum Award, AMA Moving Medicine podcast
2023 MarComm Awards2023 -
Platinum Award, AMA Update COVID-19 video series (Contributor)
2023 AVA Awards2023 -
Platinum Award, Digital Marketing Campaign: "AMA Physicians' Powerful Advocate and Trusted Voice" (Contributor)
2021 AVA Awards2021 -
Gold Award, Podcast Series: "AMA COVID-19 Update" (Contributor)
2021 AVA Awards2021 -
Finalist, Association Publication: "AMA Moving Medicine" Magazine
2019 Content Marketing Awards2019
Oh, hello there! Let's skip the small talk.
Fourteen years of strategy experience is a lot to cram into a PDF. If you want the highlights without the scrolling, send me an email! Otherwise, feel free to check out my LinkedIn profile.
Aly Schweigert | Copyright 2026